Are you feeling a bit anxious about the labor pains? You're not alone. Amid all the advice and old wives' tales, we’re sure you have many questions about pregnancy, labor, and postpartum, but today, we were focusing on one trending on social media: does holding a comb during labor really decrease pain?

Perineal massage is an essential practice for those seeking to understand and prepare for the demands of childbirth and intimate health. In this guide, we'll delve into the ‘why’ behind perineal massage, its benefits, when to do it, and the step-by-step techniques to perform it effectively.

From creating a birth plan to packing your hospital bag, there are several key steps to take to ensure you feel confident and ready for the big day. In this article, we'll explore essential tips for labor preparation, covering everything from relaxation techniques to exercises to packing your hospital bag. Let's dive in and discover how you can best prepare for the arrival of your new baby.

Orgasmic birth – or a birthgasm –  is described as a natural and empowering way of delivering a baby that focuses on the positive sensations of childbirth, rather than the pain and discomfort. In recent months, it’s become a trending topic on social media and it’s got everyone talking.

Welcoming a tiny human into the world is a truly epic milestone for any woman and it should be that way no matter your address or financial situation. But, unfortunately, we're about to unleash some jaw-dropping truths about the cash game involved and dive into exactly what it means – financially that is – to give birth in the modern-day. Prepare for a wild ride as we take you on a global journey of childbirth costs that'll make your head spin.

Celebrities like Coleen Rooney, Hilary Duff, Chrissy Teigan, and the Kardashians are all placenta pill advocates, and there are many reputable, professional, and accredited encapsulation services to boot. But we definitely don't do things just because the celebs do them... so we wanted to dig into the research to give you the information you need to know.

Today, we’re talking Birth Plans. What are they? Do you really need one? And what should you include on it? We’re breaking it all down with some help from Labor & Delivery Nurse Lauren Marino, plus we’re making it easy for you to create your own birth plan by sharing our free printable and downloadable Birth Plan Template!

As you enter the later stages of your pregnancy you might be thinking about prepping for labor and delivery — feeling prepared and knowing what might happen can make you feel more in control & less anxious about the months ahead. We’re sharing 5 things that should be on your labor prep list.

If you’re coming close to your due date, you’ve probably had lots of people telling you how you can induce labor naturally, from sex to walking to acupuncture… but are they just old wives’ tales?  We asked our community all about naturally inducing childbirth - from what they’d be told to do, to what actually worked, and today, we’re breaking them all down - including if they actually work & how to try them safely.

We sat down with Labor & Delivery Nurse Lauren Marino to ask her the top 8 questions women want to know about Labor and Delivery. Whilst it’s important to remember the experience will be unique for every woman and every baby, we’re answering as many of those unknowns as we can.

We’re sharing what you can expect from our brand new Labor Tool Kit, led by yoga and hypnobirthing expert Tammy Mittell. The toolkit will guide you through some techniques that will help you to feel ready to have a positive birth experience and can be found in the app during your 3rd trimester.